This guide provides a detailed breakdown of GoHighLevel pricing, including monthly plans, annual discounts, usage fees, add-ons, and the real costs you should budget for before signing up.

GoHighLevel Pricing Plans

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Unlimited contacts, unlimited users. Scale your business without a tax on growth.

Monthly Billing Annual Billing (Save ~16%)

Starter

$97 /month

Small businesses, freelancers, consultants

  • 1 Main Account
  • Up to 3 Sub-Accounts
  • Unlimited Contacts & Users
  • 24/7 Support
  • All Core Features
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SaaS Pro

$497 /month

Agencies reselling GHL as software

  • Everything in Unlimited
  • SaaS Mode & Analytics
  • Automated Client Creation
  • Client Subscription Control
  • Rebilling with Markup
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Important: These prices represent the platform subscription only. Communication services such as SMS, phone calls, email delivery, and AI tools may incur additional usage-based charges.

GoHighLevel Pricing Overview

Plan Monthly Price Annual Price Best For
Starter $97/month $970/year Small businesses, freelancers, consultants
Unlimited $297/month $2,970/year Marketing agencies and growing teams
SaaS Pro $497/month $4,970/year Agencies reselling GoHighLevel as software

Annual billing typically provides significant savings compared to paying month-to-month. Choosing annual billing saves you approximately 2 months' value over the course of the year.

Looking for a deep dive into functionality? Head back to our GoHighLevel CRM Review for a complete tool analysis.

GoHighLevel Starter Plan Pricing ($97/Month)

The Starter Plan is the entry-level package and includes the platform's core marketing and CRM functionality.

What's Included in the Starter Plan?

CRM & Sales Tools
  • Contact management
  • Opportunity tracking
  • Sales pipelines
  • Lead management
Marketing Tools
  • Funnel builder
  • Landing pages
  • Website builder
  • Forms and surveys
Automation Features
  • Workflow automation
  • Email sequences
  • SMS automation
  • Appointment reminders
Customer Management
  • Online booking calendars
  • Reputation management
  • Customer communication tools

Who Is It Best For?

  • Coaches
  • Consultants
  • Freelancers
  • Local businesses
  • Solopreneurs
  • Startups

If you're only managing your own business and don't need client accounts or white-label features, this plan is usually sufficient.

Estimated Monthly Cost

Expense Estimated Cost
Starter Plan $97
Phone Number $1–$3
SMS Usage $10–$50
Email Sending $5–$20
Total Estimated Cost $113–$170/month

The exact amount depends on your communication volume and marketing activity.

GoHighLevel Unlimited Plan Pricing ($297/Month)

The Unlimited Plan is designed primarily for agencies and businesses managing multiple brands or client accounts. It features everything in the Starter Plan, plus:

What's Included?

Agency Features
  • Unlimited sub-accounts
  • Agency dashboard
  • Client account management
  • Advanced permissions
White Label Features
  • Custom branding
  • White-label desktop application
  • Custom domains
Business Growth Tools
  • API access
  • Membership sites & course creation
  • Advanced reporting & attribution
  • Enhanced automation builders

Why Agencies Prefer the Unlimited Plan

The biggest advantage is unlimited client accounts. As your client base grows, the software cost per client decreases significantly:

  • 5 clients: ~$59 per client/month
  • 10 clients: ~$29 per client/month
  • 20 clients: ~$15 per client/month

Estimated Monthly Cost

Expense Estimated Cost
Unlimited Plan $297
Phone & SMS Usage $50–$200
Email Sending $10–$50
AI Features (Optional) $97+
Total Estimated Cost $357–$650/month

For most agencies, this plan provides the best balance between features and scalability.

Looking to scale your team? Learn how to maximize this tier in our guide on GoHighLevel for agencies, or see how to brand the platform with GoHighLevel white-labeling.

GoHighLevel SaaS Pro Pricing ($497/Month)

The SaaS Pro Plan is designed for agencies that want to sell GoHighLevel as their own branded software solution. It includes everything in Unlimited, plus:

What's Included?

SaaS Mode
  • Automated account creation
  • Client subscription management
  • Automated billing settings
White-Label SaaS Features
  • Software reselling rights
  • Client pricing packages
  • Revenue tracking dashboards
  • SaaS analytics tool
Agency Growth Features
  • Advanced client rebilling config
  • Integrated subscription management
  • SaaS configurator control panel

Why Businesses Choose SaaS Pro

Instead of only charging for marketing services, agencies can generate recurring revenue by offering software subscriptions to clients.

Monthly Software Revenue Examples:

  • 10 clients @ $197/mo = $1,970/mo
  • 20 clients @ $197/mo = $3,940/mo
  • 50 clients @ $197/mo = $9,850/mo

Estimated Monthly Cost

Expense Estimated Cost
SaaS Pro Plan $497
Communication Costs $50–$300
AI Features $97+
Additional Add-ons Variable
Total Estimated Cost $600–$1,000+/month

Hidden Costs in GoHighLevel Pricing

One mistake many businesses make is focusing only on the subscription fee. Several additional costs may affect your total monthly investment.

SMS Costs (Usage-based)

SMS marketing is usage-based. Typical rates are approximately $0.01–$0.02 per SMS and $0.02–$0.03 per MMS.

Monthly Messages Estimated Cost
1,000 Messages $10–$20
5,000 Messages $50–$100
10,000 Messages $100–$200

Phone Call Costs (Usage-based)

Voice communication is billed separately. Typical charges include outbound calls ($0.02–$0.04/min), inbound calls ($0.01–$0.03/min), and phone numbers ($1–$3/mo each).

Call Minutes Estimated Cost
500 Minutes $10–$20
1,000 Minutes $20–$40
2,000 Minutes $40–$80

Email Sending Costs

Email delivery is generally charged based on volume. GHL LC Email service costs approximately $0.675 per 1,000 emails sent. Businesses with large email lists should account for these additional costs:

Monthly Emails Estimated Cost
10,000 Emails $6–$10
50,000 Emails $30–$40
100,000 Emails $60–$80

AI Employee Costs

GoHighLevel's AI Employee feature is a separate premium add-on. The estimated cost starts around $97/month per enabled account. If multiple client accounts use AI functionality, costs can increase substantially.

GoHighLevel Annual Pricing

Businesses that commit to annual billing can reduce overall costs. Annual billing is often the most cost-effective option for long-term users.

Plan Monthly Billing Annual Billing Estimated Savings
Starter $97/month $970/year ~$194/year
Unlimited $297/month $2,970/year ~$594/year
SaaS Pro $497/month $4,970/year ~$994/year

Real GoHighLevel Pricing Scenarios

Solo Consultant

  • Starter Plan $97
  • Email Usage $10
  • SMS Usage $15
  • Total Cost ~$122/month

Small Agency (10 Clients)

  • Unlimited Plan $297
  • SMS & Calls $100
  • Email Usage $25
  • Total Cost ~$422/month

SaaS Agency (30 Clients)

  • SaaS Pro $497
  • Communication Costs $200
  • AI Features $194
  • Additional Services $100
  • Total Cost ~$991/month

Which GoHighLevel Plan Offers the Best Value?

  • Starter Plan ($97)

    Best for freelancers, coaches, consultants, and small businesses.

  • Unlimited Plan ($297)

    Best for digital marketing agencies, lead generation businesses, multi-location businesses, and growing teams.

  • SaaS Pro Plan ($497)

    Best for white-label agencies, SaaS-focused businesses, and entrepreneurs building recurring software revenue.

    • Final Verdict on GoHighLevel Pricing

    To understand the GoHighLevel Pricing, it's required to look beyond the monthly subscription fee. While GoHighLevel plans start at $97/month, many businesses will also incur costs for SMS marketing, phone calls, email delivery, AI tools, and premium add-ons.

    If you are running a sole proprietorship, the starter plan will provide sufficient functionality. Agencies find GoHighLevel most valuable from the unlimited plan, while the SaaS Pro plan is designed for businesses who want to create a white-label software offering and recurring subscription revenue.

    Before choosing a plan, estimate your monthly communication volume, email marketing activity, and AI usage to determine the true cost of using GoHighLevel and select the package that aligns with your growth goals and budget.

    Frequently Asked Questions (FAQs)

    GoHighLevel plans start at $97/month, with higher-tier plans available at $297/month and $497/month depending on your business needs.

    Yes, you can use GoHighLevel for free. GoHighLevel gives 14 days free trial so you can explore the platform before choosing a paid plan.

    No hidden fees, but some services like emails, SMS, phone calls, WhatsApp, and AI tools are billed separately based on usage.

    GoHighLevel's LC Email service costs $0.675 per 1,000 emails sent, making email marketing very cost-effective.

    The AI features in GoHighLevel are generally usage-based. Some AI tools, such as AI Employees, start at $97/month per sub-account, while other AI services are charged based on usage.